The Somerset Toiletry Co. introduces new technology - Breakdown Plastic
As part of a new sustainable direction, The Somerset Toiletry Co. has introduced Breakdown Plastic (BDP) into its bestselling collection, Naturally European. BDP is a revolutionary ingredient added to plastic during manufacturing, to enhance biodegradation of the product after use (if not recycled).
The Plastic Problem
During the BBC series Blue Planet, Sir David Attenborough raised awareness of the devastating impact plastic is having on our oceans and wildlife. Since then, the Ellen MacArthur Foundation has estimated that by 2050 plastic in the oceans will outweigh fish. Coupled with the knowledge that only a small proportion of plastic is currently recycled, packaging (particularly plastic) is a priority of The Somerset Toiletry Company’s new sustainability programme. In terms of packaging, the company is committed to three key areas of focus:
Breakdown Plastic (BPD)
Innovative BDP is an organic ingredient for plastic that makes it irresistible to microbes. For example, should a plastic bottle not be recycled, microbes will consume it in a landfill, soil or the ocean within a few years rather than centuries, leaving only natural remnants. BDP has been added to hand wash, body lotion & shower gel bottles (plus the cap) within the new Naturally European fragrance, Plum Violet. The company is committed to the use of BDP and/or other sustainable materials as and when they become available.
“We are on a path to ensure we become as environmentally sustainable as quickly as we can, as innovative new materials emerge.”
Sakina Buoy, Chairman