Noughty Alcohol-Free Sparkling Chardonnay is perfect for Sober October
Entertaining alcohol-free in the run up to the festive season just got a lot easier
LONDON. Sober October just got a lot easier for those of us who want to get the corks popping but without the hangover. NOUGHTY - the first organic, vegan, alcohol-free sparkling chardonnay with almost half the sugar content of traditional alcohol-free sparkling wines and just 14 calories per 100ml glass is revolutionising the way in which consumers enjoy alcohol-free options and is going on sales online at Waitrose this month.
Produced with 100% organic Chardonnay grapes from southern Spain, this delicious bottle is dealcoholized using a historically patented method and avoids adding any unnecessary sugar or artificial aromas to the bottle, making it as pure as it can be.
Noughty has already been praised by Tamlyn Currin at jancisrobinson.com – arguably one of the world’s top wine experts – as “… hands down, the best alcohol-free sparkling wine I have ever tasted, and one of the best alcohol-free wines I've tasted overall.”
“There is a huge amount of evidence to show that consumers are drinking less alcohol and looking for top quality alternatives in beer and spirits,” says Noughty’s creator Amanda Thomson. “No-one is tackling the alcohol-free sector to cater to the next generation of wine drinkers who don’t want to consume alcohol. We’re the first to produce a delicious, luxe, alcohol-free sparkling Chardonnay that is also 100% organic and vegan certified. Everyone’s obsessed with what’s in their food now, but still hardly anyone considers what’s in their wine bottle.”
The global non-alcoholic market is anticipated to reach an estimated $1.6 trillion by 2025. Sales of non-alcoholic drinks are exploding. Millennials and Gen Zers are drinking less than older generations in part because they live their lives online and want to retain control of their image and social standing.
Other factors that drive the growth of the market include increased awareness amongst consumers toward proper health and well-being as well as changing their eating lifestyles to organic, vegetarian and vegan.
Thomson recognised several years ago that people were becoming increasingly concerned about what was in their food, but no-one was asking what was in their wine. Raised on a sugar-free vegetarian diet by a single mother who thought sugar was the devil, Thomson, a big fan of Champagne, wanted to create sparkling wines that were beautifully crafted and didn't require added sugar doses to mask impurities.
The company has created an entirely new sector in the drinks industry with other brands racing to keep up with Thomson & Scott's strong connection to the changing attitudes of young-minded drinkers looking to know what's in their glass, demanding purer wines that shun animal by-products and heaps of unnecessary sugar from the production process.
ian@thomsonandscott.com www.thomsonandscott.com @noughtyaf @thomsonandscott. T: +44 (0)7909 685077