Anti Black Friday - Why TVSC are choosing to shut up shop for the day...
On Friday 27th November, so called Black Friday, stores across the world will be slashing their prices and trying to get you to spend all day browsing and shopping in the high street or online.
UK board sports retailer TVSC, who specialise in selling and promoting UK based brands across skate, surf and snow will be doing the exact opposite. As part of the TVSC Anti-Black Friday message they will be closing their online store for the day.
In their #BritishBoardCulture blog entry, Managing Director Paul Vale explains "Instead of spending all day in the office taking part in what we have seen to be a really ugly side of retail, we are going to go for a surf if there's a wave, a skate if its not raining or a shred at the snow centre if the weather isnt playing ball on those fronts! We'd like to invite everyone to do the same.
We're hoping by shutting up shop for the day we will encourage people to go and explore, do something they haven't been able to do for a while, or kick back and relax. Surely getting out for a skate, going for a walk, or simply spending some quality time with your family is better than queuing at 4am and having to wrestle 7 other people for 20% off a 40 inch television?
We have a great relationship with all of our suppliers and we know how hard they work to get their amazing products out to you. We feel it would be quite insulting to them for us to go cutting 50, 60 or 70% off their prices. We promote a more sustainable form of consumerism and hope people only buy when they need to, and not just because a product is reduced in a ridiculous, frenzied one day sale"
So for this reason, TVSC.co will be closed for one day on the 27th November, 00:00am until 23:59pm, with the team hoping to see some people who otherwise would have been on their laptop browsing or stuck on the high street.