Encouraging a conscious way of living.
Unnaaty is a premium online store that curates eco-friendly fashion, bath + body and home decor products made by small businesses and social enterprises from the U.K.
This London based brand was founded by Ms Nishtha Goel in October, 2019. An Indian by origin, she had moved to the U.K. in 2018 to study for Masters in International Fashion Marketing from the Coventry University's London Campus. At that time, her priority was to complete her degree with Merit and get a regular job in luxury segment of the fashion industry. However, in her words, 'London happened'. She was amazed with the amount of love, compassion and kindness that she received from the people in this new city, which made her thank them in a special way and this feeling of gratitude gave birth to the idea of Unnaaty.