Duo's decades of combined experience brings new care solution to community

After over a decade of gathering extensive experience in the local care sector, Jane Purser has set out on her new mission of raising the standards of care in her community. As the Registered Care Manager of in-home care brand, Visiting Angels, she and owner, James Charlton, are launching Visiting Angels across South Oxfordshire and West Berkshire to not only meet the growing demand for high-quality care providers, but to reward carers for their ongoing commitment to the healthcare industry.

Jane has worked in the care sector for 11 years, since she became her father’s full-time carer when he was diagnosed with Cancer. Since then, Jane has seen first-hand the pressures those who work in the sector face on a daily basis, often for little reward and recognition. As such, Jane’s personal mission throughout the last decade has been to improve the standards of care in the community, while delivering high-quality care to others who need attentive and passionate carers. In her senior position as the Registered Care Manager of Visiting Angels, she is relishing the chance to bring new and exciting opportunities to carers in the area.

“The hardest part about leaving my beloved role was saying goodbye to those I have supported for so long,” explained Jane. “I love going out and meeting people in their own homes. I’m very passionate about in-home care - I can’t see myself doing anything else! My own mission is to look after our carers at Visiting Angels to the best of my ability, that’s why I believe in their values. I have been able to align my own personal mission with a care provider that truly looks after and rewards its carers.”

Visiting Angels’ ‘carer-centric’ approach sets it apart from other companies in the in-home care sector. Carers working for Visiting Angels can feel valued and respected for their commitment. Through both financial rewards and opportunities for career development, Jane, James and the Visiting Angels team are determined to address existing issues, which can leave carers, who are often overworked, feeling little-to-no appreciation.

“We believe our service will resonate within the community, not only for our standards of care, but by the way Visiting Angels looks after its carers. There are more people out there who need care services than ever. We’ll be able to alleviate that pressure while improving quality of care at the same time,” continued Jane.

Supporting Jane and her team in this venture is director, James Charlton, a veteran businessman in both healthcare and pharmaceutical settings. James has specialised in business operations of the healthcare industry for a number of years, including working in partnership with doctors in both primary and secondary care when working for leading private hospital groups. The pandemic saw James revisit an old idea of going into in-home care, where he found Visiting Angels – a provider that is always striving to address sector issues, while delivering on standards they hope all in-home care providers will eventually follow.

“We’ve found that current leading organisations do as short as possible visits with their clients. It’s not long enough to truly recognise the potential changing needs of a client. We pride ourselves on one-hour minimum visits to those who need our services. Being able to offer a really high-quality service to clients, as well as addressing the issue of staff feeling undervalued, is something I’m really proud to be a part of. We want to be a part of Visiting Angels’ mission of redefining the roles of carers in society. We want to strike the balance of providing great care while equally being an ethical employer who genuinely looks after its dedicated and exceptional carers,” added James.

For more information, visit https://www.visiting-angels.co.uk/southoxfordshire/

Notes to Editors

For more information or to speak to Jane or James directly, please contact Harry Myers on 07519 963513 or email harry@revpr.co.uk
Image attached: the Visiting Angels South Oxfordshire and West Berkshire team

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About Visiting Angels

In 2017, the Visiting Angels brand came to the UK under the expert leadership of Dan Archer. A franchise veteran and passionate ambassador for quality care at home, Dan launched the first UK office in October 2017. In less than 12 months, Visiting Angels Sheffield proved to be one of our most successful new franchises. Ever. Dan and his team were awarded ‘Best International Office’ at our 2018 Annual Conference in recognition of their exceptional performance and commitment to the Visiting Angels UK mission. Most care businesses, and in turn, most care franchises, will tell you that they put their clients first. And whilst we don’t disagree with the sentiment, we take a slightly different view on how to achieve it. We believe that to truly be successful in this pursuit, and to change the future of social care in the UK, we must actually put our carers at the heart of the business. For without them, there is no business. We describe this approach as "carer-centric".

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