Middlesex-based businessman launches care business with a difference

After living in Middlesex for almost three decades, local businessman Mayan Shah, has decided it’s time to put his expertise to good use. His new business, in-home care company Visiting Angels, aims to raise the standards of care in the region, whilst providing much-needed support to both clients and their families.

“I’m excited to be launching a care service with a difference,” said Mayan. “I want to have a positive impact on the place that I’ve grown so fond of. I’ve been involved in the social housing sector since 1992, so getting to the heart of the community is a driving force for me. I’ve developed a strong sense of social responsibility and have noticed how the quality of care nowadays is being comprised for quality. I’m determined to raise standards and want to be one of the first people taking steps in the movement: I’m confident that Visiting Angels will be a catalyst for change.”

Visiting Angels’ distinct difference comes from being ‘carer-centric’. Simply put, it means treating carers with the utmost respect, valuing them for their commitment and rewarding them both financially and with opportunities for career development. Issues in the industry usually leave carers feeling little-to-no appreciation and without any form of professional development – this is what Mayan and the Visiting Angels team are determined to change.

“What we promise our caregivers is to pay them a generous wage, allow for longer visits to clients and incentivise them to deliver a premium-quality standard of care. The purpose is to make them feel more valued in their role and enjoy their work which, in turn, will result in them delivering a much better quality of service. We really empower our caregivers to be the best.”

On the 5th of June, Mayan and Emanuela Tore, his Registered Care Manager, received approval to operate from the Care Quality Commission. Based at Cunningham House in Harrow, Visiting Angels is already on the hunt for local care workers to satisfy the growing demand for its service. Within the next 12 months, the pair hope to bring between 30-40 jobs to the area.

Emanuela was raised in a small neighbourhood in Sardinia where caring was engrained into their culture. Always looking out for elderly members of the community, whether they were family members or not, was something that remained with her whilst growing up. Now, after qualifying as a social worker and with the opportunity to give her passion a purpose, she’s ready to make a difference in Middlesex.

“When I started my career in the UK, the care sector was the perfect fit for me. After many years working in various positions within social care, I wanted to take things one step further and be integral to the development of others who provide that service. For me, Visiting Angels isn’t just about the care aspect, it’s everything else too – the companionship, support, respite and social integration. It’s an all-encompassing experience that sets us apart from the rest.”

In the wake of COVID-19, the pair recognise that their essential service is in demand more than ever before. Visiting Angels hopes to alleviate the pressure that has been placed on local hospitals by helping to get people back into their homes.

“It feels amazing to be in a position to change lives in my local community,” added Mayan. “Not only does it improve the quality of life for our clients, but alleviates the pressure felt by family members too. It’s a positive cycle that just keeps giving and we both feel extremely lucky to be the ones leading the charge for change.”

Visiting Angels Middlesex will serve families of Middlesex and Watford. For more information, visit www.visiting-angels.co.uk/middlesex or call Mayan on 020 8049 4500.


For more information, or to speak with Mayan or Emanuela directly, contact Liam on 07395 641 523 or liam@revpr.co.uk

Images attached: Mayan Shah (Managing Director) with Emanuela Tore (Registere

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About Visiting Angels

In 2017, the Visiting Angels brand came to the UK under the expert leadership of Dan Archer. A franchise veteran and passionate ambassador for quality care at home, Dan launched the first UK office in October 2017. In less than 12 months, Visiting Angels Sheffield proved to be one of our most successful new franchises. Ever. Dan and his team were awarded ‘Best International Office’ at our 2018 Annual Conference in recognition of their exceptional performance and commitment to the Visiting Angels UK mission. Most care businesses, and in turn, most care franchises, will tell you that they put their clients first. And whilst we don’t disagree with the sentiment, we take a slightly different view on how to achieve it. We believe that to truly be successful in this pursuit, and to change the future of social care in the UK, we must actually put our carers at the heart of the business. For without them, there is no business. We describe this approach as "carer-centric".