Nursery roots to home care fruits: Bedfordshire welcomes visionary in-home care company

A former nursery nurse with two decades of care experience has set out on a mission to reinvent the care sector in her local community. Driven by a desire to right the bad practices she has seen first-hand in care, Rachel Onigbanjo has launched Visiting Angels, the in-home care company dedicated to providing dignified, respectable in-home care. Along with Registered Care Manager Sharn Rafis, Rachel is committed to giving back to the community that means so much to her.

Rachel’s care journey started in 2003 when she began working in a nursery. And after a successful yet personally unfulfilling tenure in the education industry, she transitioned into adult care where she ultimately found herself teaching health and social care to more junior carers. Throughout her time working in care homes and for various care companies, she continually saw bad practices, rushed care visits and appalling treatment of carers, so she decided it was time to take matters into her own hands and launch a care company driven by doing things differently.

“I’ve always been so passionate about care, but I’ve seen so many companies get it so far wrong,” said Rachel. “The thing which shocked me the most was just how badly carers are treated industry wide. It sounds ridiculously simple, but carers who feel cared for will provide the best care for their clients. That’s why I’m so determined to invest in our staff, to provide them with proper training, pay them way above industry average wages, and ensuring all of their needs are met. Even things like minimum one-hour client visits go a long way to helping carers feel happy with the job they have been able to do. These are things which I really feel should be standard across the industry, but the reality is far from that – that’s why I’m taking matters into my own hands with Visiting Angels.”

The UK’s care system is struggling, and too often failing, to meet the needs of the growing elderly population. With society's needs becoming increasingly complex, care providers are now faced with the challenging task of ensuring carers are continually upskilled while providing financial and personal recognition. With caregiver turnover rising to 77% in 2023 for reasons such as low pay, poor working conditions or too much responsibility, Visiting Angels' revitalised approach of caring for carers before anyone else is addressing the need to establish a strong, committed and highly skilled workforce. Through both financial rewards and opportunities for career development, Rachel, Stephanie and the Visiting Angels team are determined to reform the care industry's conditions, which often leave carers feeling little to no appreciation.

“For me, launching this business has never been about money,” added Rachel. “It would be lovely to earn enough so that I can continue to give back financially to our community by opening a charity organisation linked to Visiting Angels, but initially I just want to build a strong, reliable base to bring our high-quality care to the people of Bedfordshire. I just want to wake up and do good every day, so I really can’t wait to get out there and start meeting our wonderful clients!”

With offices based in Bedford, Visiting Angels serves Raunds, Rusden, Kingbolton and the surrounding areas. For more information, or to see how Visiting Angels could help care for your loved ones, visit www.visiting-angels.co.uk/bedford or call Rachel and the team on 01234 862 909.

Notes to Editors

Source: Recruiting & Retaining Caregivers in 2023, HHAeXchange, Jan 2023

For more information, contact Alice on 07895 876745 or email alice@revpr.co.uk.
Image: Rachel Onigbanjo, Managing Director of Visiting Angels Bedfordshire


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About Visiting Angels

In 2017, the Visiting Angels brand came to the UK under the expert leadership of Dan Archer. A franchise veteran and passionate ambassador for quality care at home, Dan launched the first UK office in October 2017. In less than 12 months, Visiting Angels Sheffield proved to be one of our most successful new franchises. Ever. Dan and his team were awarded ‘Best International Office’ at our 2018 Annual Conference in recognition of their exceptional performance and commitment to the Visiting Angels UK mission. Most care businesses, and in turn, most care franchises, will tell you that they put their clients first. And whilst we don’t disagree with the sentiment, we take a slightly different view on how to achieve it. We believe that to truly be successful in this pursuit, and to change the future of social care in the UK, we must actually put our carers at the heart of the business. For without them, there is no business. We describe this approach as "carer-centric".