About Wild Iris
Launched in July 2019, Wild Iris is a ladies' fashion, accessories & jewellery boutique in Ironbridge, Shropshire. We also feature local artists' gifts such as prints, pottery, candles & jewellery. The owner, Toria, spent over 15 years in retail, working up from shop floor to Operations Manager of national chains in the charity & luxury jewellery sectors. After 2 redundancies in 3 years, she decided to go it alone & opened the boutique. The first 6 months were fantastic, but since then the business has suffered from the severe flooding in Feb 2020 & COVID from March 2020. Toria is determined to succeed even in these difficult times & has diversified as much as possible; trading online, offering virtual personal shopping experiences, gift cards, gift wrapping, free UK delivery & contactless delivery in the Telford/Shrewsbury area. Target demographic is ladies from 18 - 65 in the UK interested in fashion, jewellery & accessories, plus size ladies & gift buyers.