Sustainable jewellery brand Daniella Draper opens permanent King’s Road store in time for Christmas

With an existing six stand-alone stores, award winning British jewellery designer Daniella Draper opened the doors of her seventh boutique on the King’s Road in Chelsea, London last week.

After a successful pop-up store at Duke of York Square in 2018/19, the Lincolnshire-born jewellery brand made the decision to secure a permanent location in the capital.

Daniella says, “The whole team are so excited to have opened in London and particularly on the King’s Road. To be able to have a physical presence in the South of England is really important to us.”

Manufactured in the UK using 100% recycled gold and silver, the luxury jewellery brand has been certified by Positive Luxury as a brand to trust, “meeting the highest standards of verified innovation and environment performance”.

Specialising in personalised designs, which are handcrafted in the UK, the new Daniella Draper London store is the perfect shopping destination this festive period.

Daniella Draper London now open.

Monday – Saturday 10.30am - 6.30pm

Sunday 12pm – 6pm

188A King’s Road, London, SW3 5XP

02073 525658

Notes to Editors

Contact Details: della@danielladraper.com


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About Daniella Draper Jewellery

https://danielladraper.com Bespoke jewellery by design, all made in Britain for clients who value the unique. Daniella's story: As I sat at my kitchen table in 2009, still a student of jewellery design at Central St Martins, and nervously hand-making bangles for a first photoshoot - for V Magazine featuring Kate Moss - I wouldn’t have dared believe or even dream what was to come. Ten years later I have four stores across northern England, a stunning website, a pop-up in Chelsea’s Duke of York Square in London, as well as my workshop and HQ in Lincolnshire, all filled to the brim with wonderful, talented co-workers. But here we are! It’s truly overwhelming to think of how far we’ve come, and I’m honoured that we were awarded Best Multi-Channel Jeweller of the year, at the 2019 UK Jewellery Awards


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