Rebranding for 2020? Act now, says Deuce Studio
Deuce Studio, the creative design specialist known for its incisive campaigns across print and digital, has offered some expert advice to companies eyeing a rebrand in 2020.
The London-based agency - which has worked with a range of high-profile clients across multiple sectors, including Piccolo's and Kids Fruit - has underlined the fact that an effective rebrand should have at least three months' lead time. That means that organisations who are intending to unveil a new look next year should get started now if they are to have a new brand plan ready in time.
Deuce Studio has highlighted the importance of marketing teams achieving buy-in from their company's leadership, and building an internal team to manage the rebrand. They have also urged companies to set their goals, as well as define any budgetary constraints and the timeline for preparation, in addition to the strategy for what happens after the new branding goes 'live'. Deuce Studio has recommended a thorough review of existing marketing assets, as withdrawing those with old branding can take weeks, and they have stressed that is also important for companies to identify the right branding partner, assessing the experience and capabilities of creative agencies so that they find the right one.
Jonathan Aldrich, co-owner of Deuce Studio, said: "We have a wealth of experience rebranding a variety of businesses and relaunching them, and so we know just how important it is that companies prepare adequately. If you are considering a rebrand early next year, start now to ensure that you have enough time to do necessary customer research, set out what you want to achieve, and find the right creative partner which is capable of bringing your new image to life."
ENDS
Notes to editors:
For more information contact Jonathan Aldrich on 07734945635 or email jonny@deucestudio.com
You can also visit https://deucestudio.com/