"Shop Consciously, Shop Immersively": Lone Design Club Launches the “The Glass House” Pop-up concept store at Westfield London this May as part of the Good Festival campaign.

London, UK – Lone Design Club, the leading platform for independent, sustainable fashion and lifestyle brands, has partnered with Westfield London to launch the LDC “The Glass House” immersive retail pop-up experience, focusing on transparent, independent brands. The pop-up store will run for four weeks, from May 4th to June 1st, 2023, and aims to delight and enlighten Westfield London customers about the new wave of sustainable and conscious brands.

According to a recent report by Allied Market Research, the global immersive retail market is expected to grow from $3.92 billion in 2019 to $23.21 billion by 2027, at a CAGR of 25.9%. With the rise of e-commerce, consumers are increasingly looking for unique, immersive shopping experiences that cannot be replicated online.

The LDC “The Glass House” pop-up experience will feature a range of independent, sustainable brands, each with a unique story to tell. Alongside the immersive retail offering, Lone Design Club will host an array of events to bring the community together. Customers can participate in a full schedule of free events, including workshops, talks, and styling sessions, all aimed at educating and inspiring conscious consumerism.

The store will be part of the exciting new initiative from Westfield, the Good Festival campaign, running at Westfield London and Westfield Stratford City from 26th May - 4th June 2023. At the heart of the Good Festival is the Sustainable Studio, an immersive space that brings together three worlds of curated experiences: LDC Glass House pop-up will be part of The Mindful Market, which will promote sustainable shopping practices. LDC will also host activities in the Good Festival Lofi space - more details to follow.

Rebecca Morter, CEO and Founder of Lone Design Club, says, "We are excited to partner with Westfield London to bring our immersive retail experience to a wider audience and to be part of the Good Festival campaign, which aligns perfectly with our ethics and values. By showcasing independent, sustainable brands, we hope to raise awareness about the importance of conscious consumerism and encourage shoppers to make more eco-friendly choices."

Westfield London is committed to supporting sustainable and conscious brands on the high street. Europe’s largest retail and leisure destination has implemented a range of sustainability initiatives, including installing solar panels, using sustainable materials in construction, and promoting eco-friendly products and services.

Katie Wyle, General Manager of Westfield London, says: “At Westfield London, we are committed to reducing our impact on the environment, and we know through our How We Shop research that 76% of shoppers want retailers to go further to address environmental concerns, which is why we are proud to welcome Lone Design Club to our centre. Their focus on showcasing ethical and sustainable fashion, beauty and home brands aligns perfectly with our own goals of promoting sustainability and responsible consumption. We are confident that our customers will appreciate the opportunity to shop with a conscience and support independent, ethical brands.”

For more information on Lone Design Club, “The Glass House” pop-up, the LDC X Westfield partnership, samples or interview requests, please contact: McCluskey PR: Laura McCluskey: mccluskeypr@gmail.com

Lone Design Club (LDC) is a retail concept founded by Rebecca Morter in May 2018 that brings together emerging ethical and independent fashion and lifestyle brands to shape the future of retail through immersive and agile pop-up experiences. As a champion of sustainable design, LDC provides designer entrepreneurs with a platform to showcase their collections in prime retail locations and connect with customers who share their values.

Lone Design Club is cutting through the noise of a saturated fast‐fashion market and shaking up the conventional shopping experience by challenging traditional retail offerings in the UK and internationally. Presenting a new immersive shopping experience, LDC is blurring the lines between consumers’ online and in‐store purchasing experiences.



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About Westfield London

Westfield London is Europe’s largest shopping and leisure destination at 2.6m sq. ft, with culture, entertainment and community at its heart.  Westfield London houses 450 retail stores ranging across premium, high-street, independent fashion, home and beauty, showcasing more than 750 UK, international and emerging sustainable labels. The Village is where visitors can discover luxury brands, including Louis Vuitton, Gucci, Prada, Tiffany & Co. and Burberry, amongst others. Complementary to the shopping experience are over 80 restaurants, eateries, cafes and bars offering more than 25 cuisine styles from around the world. The destination continues to welcome innovative food, retail and leisure experiences that merge the best of physical and digital retail, including Sephora’s first UK store, Nike's first Rise concept ‘Nike West London’ and Situ Live’s ‘Discovery Playhouse’. The opening of Exhibition London, a 3,000-capacity music venue, is the latest addition to Westfield London’s extensive leisure offer which has recently launched the Flipper’s brand to the UK for the first time following its debut at the Rockefeller Centre in New York. 

Westfield London offers a number of attractive public spaces for locals and visitors alike to enjoy. Event spaces include a large indoor Atrium and outdoor events and entertainment space, Westfield Square, which hosts free and year-round experiential, cultural and educational events from outdoor film screenings, sporting events and a Christmas ice rink to cultural celebrations and community focussed events.


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Notes to Editors

Retail supporting sustainability-conscious shopping.
Lone Design Club continues to be the leading pioneer of the immersive pop-up retail model supporting independent brands into prime retail locations.
Lone Design Club supports the message behind the wider Westfield Good Festival Campaign.

For an exclusive first look at the store and more information on events planned across the month, don't hesitate to get in touch with Laura McCluskey. Mccluskeypr@gmail.com

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