Recycling - luxury fashion new trend
Recycling of designer and timeless pieces becomes fashion new go to. Rather than buying poor quality one season pieces, customers prefer to use over and over again their favourite expensive fashion pieces and style staples. When they are worn, rather than throwing them away, a new and growing concept saves them – recycling.
Shoe Spa is a London-based brand who mastered it to perfection. Their motto is: ‘’Repair, Reuse, Restore’’. They are pioneers in the UK who promote sustainability and creativity by encouraging people to restore their favourite shoes and bags instead of buying new ones every season. Their customers love this idea for various reasons. They can get their items restored to the old look, however, one of their favourite services is when their old shoes and bags are being changed into the completely new design or colour they wish. Do you want Mickey Mouse or a rocket on your old trainers, butterflies on heels or your old grey boots to be sparkly gold? No problem!
Shoe Spa have also solved problem for those living outside London. Their store is located near Kings Cross in London however anyone based in the UK can use their services - they can just send their old pair of shoes or a bag and She Spa make them look like new or custom made.
The story behind the brand is highly personal: the founder, Paul Kaniuk, used to walk long distances to work every day in London, as he prefers an active lifestyle. As he worked in the banking sector his smart and polished shoes didn’t look that great after walking miles every day. As Paul is eco-conscious and cares about sustainability (and he really likes his shoes!) he decided to set up the business to restore not only his shoes but to help others keep their favourite items while saving money. What a genius idea!
Almost three years on, with very little competition, the brand grew to a national level and their service is so popular that this month their launched another brand called Bag Spa. Something all coconscious fashionistas will love!
Website Shoe Spa https://shoespa.co.uk/
Website Bag-Spa https://bagspa.co.uk/