Introducing Newtrade Insight - a new data driven insight service dedicated to supporting the independent retail market
Introducing Newtrade Insight – A new platform designed to help suppliers evaluate the strengths and opportunities of their future strategies through clear and concise research and reporting
Newtrade Media are excited to be launching Newtrade Insight; the only data service solely dedicated to representing the attitudes of independent convenience retailers. This brand new platform provides suppliers with a better understanding of independent store owner’s experiences whilst enabling them to learn about retailer buying patterns, trends and perceptions while connecting engaged store owners to suppliers and their brands.
Building on 130 years of experience, trust and support of the independent convenience retail market, Newtrade Media’s multiplatform approach ensures a high level engagement with a true and unique representation of the independent retail market.
Through clear, concise research and reporting, Newtrade Insight will help suppliers to evaluate the strengths and opportunities of their future strategies. They will gain access to the largest and unique sample size of engaged retailers in the market, providing validity to the research conducted and ensuring outcome reports are statistically robust.
Some of the packages include:
• Bespoke retailer research
• In-depth store trials
• Representative retailer panels
Chris Dillon, Head of Newtrade Insight provided a bit of a background as to why this new service has been launched. "Newtrade Insight enables us to analyse the deep level of knowledge we have about independent convenience retailers and provide this information to the suppliers that want to help them thrive. Since being established in 1889, we have built up trust among retailers through our titles RN, Retail Express and betterRetailing, and we have a responsibility to share their challenges and needs in the right way."
"The pandemic and subsequent lockdowns have had a dramatic affect on our industry and as a result, we saw an opportunity for Newtrade Insight to be our way of helping suppliers capitalise on changing habits & trends within the sector and maintain this level of understanding on an ongoing basis."
To find out more about Newtrade Insight contact Newtrade Media’s director of sales and marketing, Matthew Oliver, at matthew.oliver@newtrade.co.uk or on 020 7689 3367. You can also click here to download the 2021 media pack and find out how you can become a Newtrade Media Partner.