Press Releases
Press Release
New Research - Mobile is key for In-Store fashion shoppers
Fashion and sportswear shoppers value mobile-driven approach alongside in-store experiences 72% of fashion and sportswear shoppers prefer shopping both in-store and online 75% of all fashion and sport...
Press Release
Outform Appoints Former Boots Design Lead For EMEA Beauty Push
Retail innovation agency Outform has appointed beauty industry expert Florent Beaujot as Business Unit Director, EMEA Beauty, a newly created role. Florent joins Outform from Boots UK, where he was De...
Press Release
New research – how consumers want to shop for beauty products in-store - technology plays a role
New research reveals shoppers have a preference for discovery-led, high-touch and interactive experiences in-store as they seek out ways to cut through confusion in the beauty category and overcome ch...
Press Release
Harrods Tech Month sees wellness brand Therabody stage interactive window experience
Science-backed wellness brand Therabody has created a visually arresting interactive window experience as part of Harrods Tech Month, to drive awareness and trial. The concept was designed, produced a...
Press Release
First-of-its-kind Digital Mannequin launches for fashion brands and retailers
Future retail agency Outform has today launched a first-of-its-kind interactive Digital Mannequin at retail trade fair EuroShop, giving fashion retailers the chance to elevate the in-store shopping ex...
Press Release
More than half of shoppers now want to buy gadgets through the metaverse
The metaverse has the seal of approval from consumer electronic shoppers, according to research released today. Nearly six-in-ten (58%) now say that they’d be willing to shop through web3 platforms to...
Press Release
Cash-strapped shoppers turn to smartphones in shops to look for discounts
· 85% of shoppers using phones in-store to compare costs do so because of the cost-of-living crisis, notes new research. · Nine in ten say price comparisons and special offers now drive how and what t...
Press Release
Female gamers on the rise as pandemic habits stick
- 20% more women are gaming now than pre-pandemic - A quarter of women identify as ‘hardcore’ gamers comapred to three quarters of men - but their purchase habits tell a different story - 30% more wom...
Press Release
Boomers and Gen Z flip the tables when it comes to playing habits, but shop the same
New research shows that half (48%) of Baby Boomers are dyed-in-the-wool brand loyalists when it comes to buying games and their add-ons. And despite fifteen months of dipping in and out of lockdowns,...
Press Release
Seven in ten shoppers claim sharing data with retailers isn’t worth the spammy marketing
· 71% of shoppers cite marketing bombardment as the main deterrent from connecting with brands via mobile in-store · Nine in ten (91%) would be up for sharing their data if they were assured they woul...