New Brand and Marketing Strategy Consultancy Frank & Friends Puts Commercial Realities First in Solving Industry’s Most Complex Problems
New strategic consultancy Frank & Friends has been launched by Frank Durden to bring passion for commercial discipline, open-minded collaboration and a straight-talking approach to marketing and branding problems. Applying world-class brand and creative thinking to solve complex business issues that are all too often glossed over in the pursuit of the new, Frank & Friends looks to find more meaningful solutions to brand opportunities than other marketing strategy companies.
Each commercial ambition brings with it a set of unique challenges which are impossible to meet with one rigid approach or skill set. That’s why Frank & Friends adopts a highly flexible approach that combines a backbone of rigorous brand and marketing strategy with discipline-specific expertise depending on the task at hand, delivered by a select set of ‘friends’ with whom Frank collaborates.
Commenting on the new venture, Frank Durden said “I’ve been lucky enough to work with many of the brightest and best our industry has to offer, all of whom have taught me that working together produces manifold results over more traditional siloed approaches. I’m looking forward to Frank & Friends working with many of them again”.
Frank Durden has worked with and for blue-chip agencies like Ogilvy and WCRS, famous clients such as Dove, 118 118 and Orange, and as CMO for Binatone and Motorola. Aside from giving him an exceptionally well-rounded point of view, he’s added over $1bn in value to the brands he’s helped develop and grow.
Contact: frank@frankandfriends.biz
+44 (0)7810 180 511