UK Marketing Agencies launch “Save 2021 Sale” with massive fee reductions to stimulate the economy

Marketing Agencies throughout the UK have come together to launch today the “Save 2021 Sale” in a bid to revive the economy.

More than 30 agencies have signed up to offer a 33% discount off their first three months work – the time it takes to prepare a new campaign.

The initiative, pioneered by ad agency LONDON Advertising and supported by Pimento, the independent agency network that covers the entire spectrum of communications.

The move is designed to encourage clients to prepare now for the return to normal trading when vaccinations against Covid reaches a level which triggers an unlocking of the economy.

Michael Moszynski, Founder of LONDON Advertising, said: “Marketing Agencies are ideally placed to help businesses optimise their share of the ‘Covid-Dividend’ of £100m in unspent disposable income that consumers will be itching to spend once restrictions ease, as well as take advantage of the 67 new trade deals we have in 2021.”

Stephen Knight, Founder of Pimento, added: “We want to make a contribution to the revival of the economy and encourage those who have put their marketing plans on hold to get ready now for the release of pent-up demand later in the year. We call on clients to take us up on this offer and other agencies to join us to do their bit.”

As part of the campaign, LONDON advertising and Pimento will be running a fully integrated marketing campaign, including a series of ads and an open letter in the national press.

The list of participating agencies is growing daily and includes firms offering PR, social media, advertising, brand, design, event, media, data analytics, marketing automation and digital marketing.

For further information please contact:

Michael Moszynski, CEO LONDON Advertising: 07968 063155 or 01285 760469

Stephen Knight, CEO Pimento: 07818 095967

Notes to Editors

Agencies who have already signed up:

LONDON Advertising, Michael Moszynski, CEO - Advertising
Pimento, Stephen Knight, CEO - Full-Service Marketing Agency
Always be content, Pete Martin, Director - Creative & Content Marketing Agency
Berlin, Nick Band, Founder - PR and Communications Consultancy
Content 10x, Amy Woods, Founder - Creative Agency
Firehaus, Beth Pope, Founder & Brand Partner - Creativity Consultancy
Flintlock, Tasha Gladman, Founder - Marketing Consultancy
Front Page, Jackie Arnott-Raymond, MD - Marketing and Brand Agency
Gabrielle Shaw Communications, Gabrielle Shaw, Founder &CEO - Global PR & Marketing Communication Consultancy
GASK, Giovanni Pio, Founder - Brand Design
Growth Animals, Chris Thornhill, Co-founder & CEO - Purpose Led Brand and Growth Consultancy
Hot House Digital, Patrick Rose, Director - Digital Marketing Agency
Integrity International Events, Lindsey Whitehouse, MD - Live & Virtual Event Management
Kalua, Gavin Matthews, Director - Creative Audio Production Company
Landmrk, Seth Jackson, Founder - Location-based Experiences Platform
Lead intuition, Jean O’Donovan, Director - Marketing Automation Agency
Letsrunsocial, James Urquhar, MD - Facebook Marketing
Managed Language, Mark Alford, Chief Problem Solver - Transcreation & Localisation Services
Maple Street Creative, Michael Charnley-Heaton, CEO - Audio production
Maverick Planet, Mark Palmer, Founder & CEO - Brand, Communications, Change management Consultancy
Radio Trading Desk, Michael Charnley-Heaton, CEO - Radio Planning
Redsella, Michael Kerin, Director - Advanced Data Analytics Consultancy
Salamandra, Christine MacKay, CEO - Animation Company
Smithfield, Adam Shoefield, MD - Media Agency
Stand Agency, Laura Oliphant, Founder & MD - Integrated & Strategic Communications Consultancy
Strange Thoughts, Seth Jackson, Founder - Tech-led Creative Agency
The Wellbeings.London, Paul Hackett, Founding Partner - Purpose-led Growth Consultancy
Third Foundation, Michael Ward, CEO - Tech and Data Analytics
Walk-in Media, Simon Davies, CEO - Full-Service Media Agency

High resolution images of the ‘Save 2021 Sale’ Poster campaign can be downloaded at

Should you wish to photograph/film the posters, some of the sites in London include Trinity Wandsworth

Attached Media

About Pimento

Pimento is the UK's leading agency network. We connect clients, independent agencies, and marketing consultants with solutions for their brands.  In 15 years Pimento have generated over £47 million worth of business for hundreds of consultants and independent agencies, working with over 80 different clients.  We have won a number of awards, had a lot of fun, met some great people and worked for some fantastic clients and brands. And we're nationwide.  We have invested in a number of activities designed to generate new business for all our Members. These include the Pimento Portal, outbound communications, PR, events and sponsorship, as well as internal activities that include the regular Pimento 6pm clubs, dinners and seminars for Members and their guests. We have an unrivalled breadth of talent to offer clients, and we offer Members the opportunity for them to build their own business revenues and add services to their own current offering.

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