Global digital domination for YouTube business and advidmatic specialist s.media
YouTube experts s.media is celebrating one year in business. The YouTube ad targeting and placement specialist was set up at the start of the pandemic in 2020 by joint-founders Andy Price, COO and Simon Young, CEO.
The totally virtual and global business specialises in helping businesses and brands make the most of their digital budgets with a YouTube First approach to advertising, capitalising on an 18% rise in users globally streaming from the platform. As the first media buyer in the advidmatic space, the business specialises in helping big brands move from TV to YouTube as their next big lever in online conversions.
Currently an untapped medium by many, Simon Young, who has spent 25 years working in the digital marketing industry said: “The world of online has changed dramatically over the years, and now more than ever, companies are spending their marketing budgets online to reach new customers. Advidmatic is the next generation of programmatics using video and with our YouTube First approach we really see great success for clients, especially those that have struggled with campaigns tanking on other platforms. What we do at s.media is unique for every client, and by generating brand awareness and warming up an audience at low cost using YouTube, we then work to remarket to audiences across multiple platforms and see some terrific results”.
What makes the business completely unique is their artificial intelligence ad plugin called IDAR®, a unique piece of software that was built by the team at s.media. After two years in BETA testing, the AI plugin showed to drive down overall media spend online by 20% for clients.
Andy Price, Chief Creative Officer said on the celebrations: “This year marks a fantastic achievement for the whole team, but it's something our clients are also celebrating with us too. It’s only with the support of new clients that understand our vision have we really been able to deliver compelling advertising using the power of video, that has helped them each gain digital dominance across the online space whilst making best use of their budgets, in a time when this is more important than ever. Where our clients see true value is when we lock in as their media buyer and tech partner to ensure ads are placed in all the right places, without any wasted clicks.”
Working direct with brands, and also in partnership with video and marketing agencies, s.media works across various B2B and B2C verticals including healthcare, entertainment and leisure, travel, FMCG and financial services.
s.media is based in Doncaster, Dallas and Rome, with virtual teams based in all locations. The company looks set to expand in its second year with plans already in place to branch out into other territories.