Award-winning compassion: local care company wins prestigious award

Roxie Taj, the founding Managing Director of Manchester East’s Visiting Angels, has been celebrated for her outstanding commitment and expertise in the home care sector by securing the prestigious Care Innovator Award at this year’s Regional Great British Care Awards.

"It’s such a huge honour to receive this incredible award,” said Roxie. “This recognition is a testament to the dedication and hard work of the entire Visiting Angels team – not just myself. Our commitment to delivering person-centred care and supporting our caregivers has been at the heart of our success. We’re determined to continue raising the standards of the in-home care sector and ensuring that our clients receive the highest quality of care.

“When I launched Visiting Angels, I was determined to raise the standards of in-home care for those who need it, after facing my own personal difficult experiences of the care system raising my daughter with Downs Syndrome. To be recognised with such a prestigious award after less than a year of operating shows just how hard we work as a team, and we feel incredibly proud of the impact that we’re having on our community.”

The Care Innovator award recognises those in the care sector who have demonstrated exceptional entrepreneurial skills in identifying, developing, implementing and establishing a new service in their communities. Roxie’s visionary approach to providing person-centred care and her unwavering support for staff in adapting to the evolving needs of service users makes Visiting Angels a truly remarkable company, providing unwavering support to both individuals and their families.

Visiting Angels’ ‘carer-centric’ approach sets it apart from other companies in the in-home care sector. Carers working for Visiting Angels feel valued and respected for their commitment to this important job. Through both financial rewards and opportunities for career development, Roxie and the Visiting Angels team are determined to address issues surrounding the industry, which often leaves carers feeling little-to-no appreciation.

The award was presented to Roxie and the team at an elegant black-tie ceremony held at Kimpton Clocktower in Manchester. The event, which took place on Saturday 11th November, saw industry leaders, innovators and influencers congregate to celebrate the very best in social care leadership in North West England and Ireland.

Visiting Angels is there for families who have loved ones needing professional support in the comfort of their own homes. For more information, please visit the Visiting Angels website.

Notes to Editors

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Note to editor:
For more information or to speak to Roxie directly, contact Alice on 07895 876745 or email alice@revpr.co.uk
Image: Roxie, Managing Director of Visiting Angels, with GBCA Award


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About Visiting Angels

In 2017, the Visiting Angels brand came to the UK under the expert leadership of Dan Archer. A franchise veteran and passionate ambassador for quality care at home, Dan launched the first UK office in October 2017. In less than 12 months, Visiting Angels Sheffield proved to be one of our most successful new franchises. Ever. Dan and his team were awarded ‘Best International Office’ at our 2018 Annual Conference in recognition of their exceptional performance and commitment to the Visiting Angels UK mission. Most care businesses, and in turn, most care franchises, will tell you that they put their clients first. And whilst we don’t disagree with the sentiment, we take a slightly different view on how to achieve it. We believe that to truly be successful in this pursuit, and to change the future of social care in the UK, we must actually put our carers at the heart of the business. For without them, there is no business. We describe this approach as "carer-centric".