Press Release
Passion marketing, consolidation in the industry and Netflix and Sport - Paul Saville, Wasserman, predicts the world of marketing in 2024
Paul Saville, SVP, Head of UK, Brands & Properties, Wasserman has gazed into his crystal ball to see what 2024 has in store for the world of marketing.... - Continued rise of passion marketing “The sp...
Press Release
Wasserman drives European growth with appointment of industry heavyweight
Wasserman, a global leader in sports, music, entertainment and culture, has appointed DECATHLON partnership director Wim Mathues as SVP of Brands and Properties in Belgium and the Netherlands. The app...
Press Release
Study Finds Social Media Crucial for Music Discovery Among Gen Z: Wasserman Report
New research has revealed that consumers want brands to be actively involved in the development of new and emerging musicians. More than a third (39%) of people expect brands and companies to use the...
Press Release
Brands Should Be Supporting New Music Acts - Wasserman Research
Research revealed today has shown that consumers want brands to be actively involved in the development of new and emerging musicians. More than a third (39%) of people expect brands and companies to...