The boom of business coaching - stats from survey
More than two decades after it was first pioneered, business coaching has risen in popularity. According to the latest IBISWorld report, the worldwide revenue of professional coaching in 2019 is estimated to be $12.7billion and it’s a profession that doesn’t show signs of stopping anytime soon.
Brad Sugars was the first to introduce the concept we see today after founding ActionCOACH in 1993 in Australia and bringing the idea to British business owners in 2001. A Global Coaching Study by PriceWaterhouseCooper in 2015 indicated just how much the profession has advanced over that time with revenue totalling $898m in Western Europe alone.
A survey conducted by independent research firm, WorkBuzz, had 350+ business coaching clients responding to provide information on how ActionCOACH business growth coaches have impacted their businesses. It revealed that 87% of those coached for less than 12 months considered the investment worthwhile, increasing to 96% for those coached for 1-2 years, and rising to 100% when businesses had been mentored for 3-4 years.
“When you consider the journey that someone takes from taking up a sport in their youth to reach a significant level of success, the coaching over time shows a cumulative impact,” said Ian Christelow, Co-founder of ActionCOACH UK. “This is similar in business too. The survey makes it clear that, just like sports coaching, the longer the investment, the more valuable the returns on that investment.”
Before ActionCOACH, there were plenty of consultants that would come into your business, execute a project for you and perhaps leave you with a big list of faults, but there wasn’t anyone who could coach you to a better business and life. ActionCOACH works closely with business owners, either on a one-to-one setting or in a group coaching environment, where they focus on implementing strategies that have an impact on not just their businesses, but personal lives too.
Caroline Haxton, from Scotia Cabins Ltd, took part in the survey, “We are more organised, powering through and completing tasks we have been putting off for years. We now have skills to breakdown what appears to be overwhelming tasks, thus getting them done, without freaking out.”
“ActionCOACH continues to blaze the trail and serves as the business coaching industry’s most innovative company. When 96% of respondents in the survey said they would recommend ActionCOACH, our business coaching firm now boasts a client satisfaction rating higher than Apple for three consecutive years,” Ian added.
www.actioncoach.co.uk
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For more information, or to speak with Ian directly, please contact Liam on 07395 641 523 or liam@revpr.co.uk
Images attached: ActionCOACHs at their global conference in Edinburgh.
Additional stats available on client perceptions on value of coaching and improving work-life balance due to coaching which can also be split into industry sectors.