£1,000 raised in first month of book launch for Cancer Central

A feel-good book featuring inspiring and uplifting comments from more than 80 business leaders has raised more than £1,000 for a cancer organisation in its first month on sale.

'Tech Treats and Treasures' is narrated by Avril Chester, the founder of Cancer Central, a not for profit which helps people affected by cancer to find the support and information they need. And since its launch, some of the 80 senior business figures who contributed their advice and inspirational thoughts have taken to social media to help promote it.

Pictures of them with the book itself have been seen on LinkedIn and other sites and now the promotional activity has gone international as well, with pictures of some of the contributors from their summer holidays. Buyers of the book have also joined in, with one posting a picture from Australia.

Avril, herself a cancer survivor, said the aim of book sales was to fund the organisation she founded in 2018 and help to keep Cancer Central’s website and search facilities free from advertising and messaging charges.

“I am overwhelmed with the response and support so far. Technology impacts so much of our lives, hearing stories from across industries interspersed with nuggets of advice is simply a book you tag, mark, pick up, put down and pick up again,” she said.

The award-winning Cancer Central platform is a central place to guide those affected by cancer to information, events, stories, products and services. It has solely been built by volunteer hours, with the organisation receiving over 60,000 donated hours in its first four years.

'Tech Treats and Treasures' is available from nuggetstore.co.uk and Amazon and was also featured on the ‘3 Digital Amigos’ podcast, which Avril also contributes to. Ten of the contributors were interviewed, with the output available as 10 weekly episodes throughout the summer.

Notes to Editors

Cancer Central is the first award winning HealthTech cancer platform using AI to guide people affected by cancer to find the support and information they need. It is a young social enterprise created from over 60,000 donated hours. Founded by Avril Chester in 2018 after noting the disparate channels to find support for practical issues and services such as local societies or daily radiotherapy taxi hire to deeply personal ones such as financial, hats or wigs, during her diagnosis and treatment for breast cancer. She started her mission to create a centralised hub, to help people affected by cancer to find the Information and support they need. A place for both cancer patients and their carer's.
(@CancerCentralUK, www.cancercentral.org.uk)


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About Cancer Central

Cancer Central is the first award winning HealthTech cancer platform using AI to guide people affected by cancer to find the support and information they need. It is a young social enterprise created from over 60,000 donated hours. Founded by Avril Chester in 2018 after noting the disparate channels to find support for practical issues and services such as local societies or daily radiotherapy taxi hire to deeply personal ones such as financial, hats or wigs, during her diagnosis and treatment for breast cancer. She started her mission to create a centralised hub, to help people affected by cancer to find the Information and support they need. A place for both cancer patients and their carer's.


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