Press Releases
Press Release
Cyclewear Brand Says Everyone Needs To 'Just Chill The F Out'
Leading premium cycle wear brand, whose mission is to break down the barriers in to cycling, says we all need ‘just chill the f out’ in their new Campaign for Chill Cycling. It’s a well-known fact tha...
Press Release
Fat Lad At The Back launch their new plus size Triathlon suit
Triathlons are back! After a long-awaited return, we are once again able to get back into racing this summer. Although many events may not be able to return in their former glory, many will still be g...
Press Release
Are women the new COVID-19 cyclist generation?
As we all are well aware, COVID-19 has completely disrupted life as we knew it. It has completely changed the cycling community and we have seen a huge rise in people getting on their bikes. According...
Press Release
Life's too short to blend in. Fat Lad At The Back launch bold Camo Collection
Leading premium cycle wear brand that specializes in inclusive sizing launches bold and vibrant Camo collection for Lads & Lasses with the message that ‘Life’s too short to blend in’. If the last year...
Press Release
Cycling doesn't have to be so serious!
FAT LAD AT THE BACK LAUNCH BRAND NEW POWERED BY PIE CYCLING JERSEY. Leading premium cycle wear brand that specialises in inclusive sizing launches stylish ‘Powered By Pie’ cycling jersey. The UK seems...
Press Release
Fat Lad At The Back Sales Grow 223% Over The Summer of 2020
Fat Lad At The Back, the community based cycling brand that focuses on creating an inclusive space for cyclists announced today that sales have grown over 223% over the summer due to lockdown and the...