Fashion, Beauty & Lifestyle Omnichannel, Lone Design Club GET'S "PHYGITAL" With Shoppable Window Launch

Retail disrupter, Lone Design Club, leads the charge for independent designers in the evolution of the high street by going “phygital.”

This will see LDC take over South Molton Street to launch the new innovation in retail: the shoppable window. Bridging the gap between the physical and digital, LDC will launch their first Phygital stores on the 25th May 2020.

LDC will bring together a carefully curated collection showcasing the best from their independent designers across the fashion, beauty and lifestyle sectors. Bringing customers beautiful, fun displays to browse whilst socially distancing, this fully interactive experience will allow consumers to support local and small business in their time of need by shopping the latest wares from the brands they already know and love plus new exciting independents directly from the shop front!

Truly connecting the physical with the digital these stores will be fully operational around the clock. Customers will be able to shop and sign-up to a wealth of events and activities via the LDC Digital Web Store which includes 1-to-1 personal shopping experiences, workshops, beauty events and tutorials.

“Even before the Covid-19 crisis, the landscape of the physical high street has been in a state of flux for some time. With a high number of store closures, more empty units on the high street than ever before and young designers struggling to pay rents and high rates, change needed to come. Importantly, landlords needed to open their eyes to new ways of working.

We are delighted to be working with South Molten Street to help drive this change and see this new format combining well with our existing pop-up model once it’s possible to re-open. Creating a powerhouse formula, which adds excitement to our short-term, immersive retail experiences with the focus on storytelling, sustainability and ethics whilst pushing the boundaries of creativity. Here comes the new normal,” comments Lone Design Club CEO Rebecca Morter, Forbes 30 Under 30.



Editors Notes: Lone Design Club is cutting through the noise of a saturated fast‐fashion market and shaking up the conventional shopping experience by challenging traditional retail offerings both in the UK and internationally. Presenting a new immersive shopping experience LDC is blurring the lines between consumers online and in‐store purchasing experiences.

Lone Design Club seamlessly blend their physical stores with online experiences through live streams, an online market place, mobile self‐checkout and product information and QR codes connecting the physical to the digital.

The beauty of LDC is that every concept store is unique. Whether it is displaying a new emerging premium brand, discovering one-of-a-kind products, or gaining a glimpse into the fashion world with their in‐store experiences and events led by influential individuals within the fashion industry.

Laura McCluskey

+44 7572 549 363

Instagram: @lauramccluskeypr

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