THE LINE UP: A Fashion + Lifestyle Festival By Lone Design Club In Brighton

Lone Design Club launches its first “Festival’ themed pop-up in Brighton’s Hannington's Lane. Partnering with Redevco’s Hannington's Estate, the store will be located in the vibrant retail, culture and foodie hotspot in the heart of the Lanes, just a short stroll from the city’s famous Pavilion, North Laines, seafront and railway station.

Celebrating all things fashion and lifestyle, this summer LDC’s Brighton store will bring shoppers an immersive in-door festival feeling, with great music, personal shopping, sticker wall, bar by local drinks company Berczy, and other mini-events, showcasing the best in local and international independent and sustainable brand talent.

“LDC is thrilled to be popping up for the first time in Brighton within Hannington's. We love the story of the regeneration of this area and how Redevco has created a colourful new lane, revitalising this area and offering a place for both established and independent brands.

With Brighton being known for some of the best in independent fashion in the UK and a deep-rooted passion for sustainability, we felt like it was the perfect place for LDC’s next experiential retail store.” LDC’s COO, Alice McAnulty.

“GROUNDTRUTH is really excited to be heading to Brighton for the LDC pop up. The chance to interact with customers is what we love about pop-ups - LDC creates great vibes and a creative space for conversation.” Co-Founder GROUNDTRUTH, Georgia Scott

Other brands in-store will include; healing crystals from TIANA JEWEL, thoughtful quirky jewellery from ALISON FERN, swimwear made from regenerated nylon by AULALA PARIS, wellbeing essentials from AIRE CBD, organic basics from BENTIVOGLIO PARIS, thought-provoking designs by GUNG HO, fashion-forward sunglasses from BIG HORN, biodegradable luxury lingerie by LITTLE BLACK PANTS CLUB and more.

Sarah Lulham, Asset Manager at Redevco, owner and developer of Hanningtons, “We are really excited that Lone Design Club has chosen Hanningtons for its first pop-up in Brighton. Their ethos of bringing together makers and designers fits perfectly with Hanningtons Lane, which has become a destination for bespoke independents, makers and artisans.”


Editors Notes:

Lone Design Club is cutting through the noise of a saturated fast‐fashion market and is shaking up the conventional shopping experience by challenging traditional retail offerings both in the UK and internationally. Seamlessly blending their physical/ phygital stores with online digital experiences through lG lives, digital events/ spaces and a wide-ranging online shop. Promoting the latest tech with mobile self‐checkout and product information and QR codes connecting the physical to the digital.

The beauty of LDC is that every concept store is unique. Whether it is displaying a new emerging premium brand, discovering one-of-a-kind products, or gaining a glimpse into the fashion world with their in‐store experiences and events led by influential individuals within the fashion industry.

Hannington's has a rich history as one of the most important retail destinations in Brighton and is home to a wide range of exciting independent and high street brands.

Beautifully designed by local architect Morgan Carn and curated, the pedestrian-only Hanningtons Lane is home to makers, designers, food artisans and pioneers. A green wall, art murals and outside seating create an intimate atmosphere, away from the hustle and bustle of the city.

For visitors the Lane offers a perfect blend of history, authenticity and individuality. Many of our business owners live and work in Hanningtons Lane and make or source their products right here in Brighton

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