Subscription boxes the new lipstick effect

Subscription box sales are on the rise, with nearly one fifth of Brits signing up to receive a host of different goodies direct to our door, according to new research by uOpen, the UK’s first subscription box marketplace.

The survey of 2,000 consumers, carried out by research company Censuswide reveals that over a quarter of respondents say they buy subscription boxes as a treat - why are we all rushing to an outdated shopping model to feel good? Two thirds (63%) said it was because they loved receiving a surprise package in the post and nearly the same number are actually craving a physical delivery or treat. In the digital era Brits are becoming increasingly fed up with what comes through their door with over half (57.8%) stating they hate it when they only receive bills in the post.

19% - more than 12 million - of us have signed up for subscription boxes in the last six months as the British public increasingly move away from the High Street and less than 1% of us had a subscription back in 2014, proving it is one of the fastest-growing retail trends in the UK right now.

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Carola York, Managing Director at uOpen said: “The trend for purchasing subscription boxes shows no signs of slowing down and the growing tendency for self-gifting is synonymous with this. As the economic uncertainty around Brexit continues, we are likely to see this lipstick effect expand across all the age groups.”


uOpen is a free one-stop marketplace for shoppers to browse, compare and sign up for subscription boxes. From coffee to crafts, socks to shaving kits, beauty to books or gin to geek boxes, you’re bound to find the perfect subscription box. uOpen is dedicated to showcasing both new and established subscription boxes to give people the best choice, whether they’re looking to treat themselves or send a gift to a loved one. It’s the home of brilliant subscription boxes, each approved on quality, value for money and customer service and guaranteed to deliver happiness.

It’s fast, easy and safe to buy from uOpen and it’s also free for businesses to join - meaning UK shoppers have an incredible range of subscription boxes to choose from.

Censuswide surveyed more than 2,000 people across the UK for the study on 11th May 2018.

For more information on the survey and to find out more about uOpen, please contact Lucy Werner (, or Olivia Sweeting (

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