Noughty Rouge Dealcoholized Red is Your New Favourite Red Wine - Without The Alcohol
In 2019 British entrepreneur Amanda Thomson launched NOUGHTY Chardonnay, the first alcohol-free organic, vegan sparkling chardonnay with almost half the sugar content of traditional alcohol-free sparkling wines, carving out a new segment of the drinks market. She is now revolutionising the drinks industry again to produce an exciting offering to consumers who have yet to find their new favourite red wine without the alcohol - enter NOUGHTY ROUGE dealcoholized red wine (less than 0.5% ABV).
NOUGHTY ROUGE is a deliciously well-balanced red wine that is deep ruby red in colour with hints of ripe red fruit, crushed black pepper, dried rose petal and candied cherries integrated with French oak tannins.
The global brewing industry has been successful in transitioning to AF options for discerning drinkers, but the wine industry has been slow to follow this exciting trend towards alcohol-free alternatives to their favourite tipples. The premium branding, superior quality and, most importantly, taste make NOUGHTY ROUGE a game-changer for those seeking a delicious red wine that stands up against its alcoholic counterparts.
Ultimately, it’s your new favourite red wine - without the alcohol.
“People who care about their health and fitness are drinking less but are struggling to find quality red wine without the alcohol,” says Thomson. “They are looking for delicious alcohol-free options without compromising on flavour. We have taken on the alcohol-free sector already with our Noughty sparkling to show that drinks don’t have to be alcohol to be rock ‘n’ roll. Noughty Rouge will liberate red wine lovers from their limited options when they’re not drinking alcohol.”
The global non-alcoholic market is anticipated to reach an estimated $1.6 trillion by 2025 according to Grand View Research* as sales of non-alcoholic drinks continue to explode.
NOUGHTY ROUGE is produced with Syrah grapes from dryland farmed vineyards in Darling, South Africa and dealcoholized to 0.5% ABV using a gently spun cone technology under vacuum and at low temperature to ensure that the wine retains its distinctive body, colour and flavour. The grapes are grown in strategically selected sites, which get the warm sunny and cooling effect of the Atlantic Ocean. Deep soils from decomposed granite and rich clay help to provide good drainage.
After the initial malolactic fermentation, NOUGHTY ROUGE is racked into second and third fill barrels and stainless-steel tanks with a combination of French and American oak staves to 12 months to add structure and complexity.